Case Study — Mobile App Marketing
App Marketing Website for a Recommendation Tracker App — Books, Films, Music & More
Built the complete marketing website for Trove — an international app that lets users save, organise and rediscover book, film, podcast, music and TV recommendations they find across social media.
Live at troveapp.app
What Trove Does
Your Personal Treasure Chest for What You Watch, Read & Listen To
Trove solves a universal problem — you see a great book or film recommendation on social media, save it somewhere, then forget it forever. Trove lets users capture those recommendations in one place, organise them by category, and actually come back to them when needed.
Books
Films
Music
TV Shows
Podcasts
More
The Project
Challenge & Our Approach
The Challenge
- A newly launched app with a clever concept that needed a marketing site to explain it quickly and compellingly
- Required analytics and tracking from day one to understand user acquisition and behaviour
- Needed an affiliate and partnerships page to grow the app's distribution network
- Multi-category app (books, film, music, TV, podcasts) needed a clear, uncluttered value proposition
Our Solution
- Built a focused WordPress/Elementor app marketing site with a strong headline and clear category showcase
- Integrated Google Tag Manager for full analytics and conversion tracking from launch
- Created a dedicated Affiliates & Gallery partnerships page to drive distribution growth
- Built a Blog section to support ongoing SEO and content marketing for the app
What We Built
Full Deliverables
WordPress WebsiteFull app marketing site built with Elementor
Google Tag ManagerFull analytics & tracking setup from day one
Affiliates PagePartnership & gallery page for distribution growth
Blog SectionContent hub for ongoing SEO and app marketing
Mobile OptimizedFully responsive for the app's mobile-first audience
SEO FoundationOn-page SEO and sitemap configured for indexing
Project Highlights
By The Numbers
🌍
International app — global audience
5+
Content categories showcased
GTM
Google Tag Manager analytics integrated
100%
Built from scratch on WordPress
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