Case Study — Beauty Services
Multi-Service Website for an International Permanent Makeup Artist
Built a sophisticated, service-rich website for Jo Saldini — a professional permanent makeup and scalp micropigmentation artist serving an international clientele.
Live at josaldini.com
Services Showcased
6 Individual Service Pages Built
Each service got its own dedicated page with descriptions, visuals, and calls to action — a structure that improves both SEO rankings and client conversion.
Powder Brows
Shaded Eyeliner
Nano Hair Strokes
Lash Enhancement
Lip Blush
SMP (Scalp Micropigmentation)
SMP Density
SMP Scar Camouflage
The Project
Challenge & Our Approach
The Challenge
- A highly skilled PMU artist with no central online presence to showcase multiple specialist services
- Needed separate, SEO-optimized pages for each service to rank on Google individually
- Building trust with international clients requires strong social proof and a polished, professional appearance
- Multiple service categories (PMU + SMP) needed clear separation to avoid confusing visitors
Our Solution
- Designed a sophisticated Wix website with clear brand identity and luxury aesthetic
- Built 8+ individual service sub-pages — each with its own URL for SEO and conversion
- Added a dedicated Testimonials page to build trust with new international visitors
- Integrated TikTok and Instagram social links to showcase the artist's live work portfolio
What We Built
Full Deliverables
Custom Wix DesignLuxury aesthetic built from scratch for PMU niche
8 Service Sub-PagesEach service has its own dedicated, SEO-optimized page
Testimonials PageDedicated page to build trust with new visitors
Social IntegrationTikTok + Instagram linked to showcase live portfolio work
SEO ArchitectureEach service page individually rankable on Google
Contact & BookingSmooth inquiry flow from every service page
Project Highlights
By The Numbers
8+
Individual service pages built
2
Service categories (PMU + SMP)
🌍
International client market
100%
Built from scratch on Wix
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